Visual storytelling that meets you where you are—and takes your brand further.

Zulu Creative + Co is a hospitality and lifestyle photography studio founded by Jonathan Zuluaga — a Chicago-based photographer and content strategist with roots in social media.

We partner with restaurants, hotels, and lifestyle brands to create imagery that's both intentional and alive.

Jonathan specializes in capturing experiences as they happen: guests savoring a dish, the energy of a restaurant opening, a brand activation that actually lands. Photo and video content — from everyday social media assets to full event coverage — that doesn't just show what you offer, but makes people feel what it's like to be there.

Based in Chicago. Available worldwide.

Aerial view of a busy swimming pool area with people swimming, lounging, and sunbathing under umbrellas, surrounded by palm trees.
A neatly made bed with white and orange pillows, a wooden headboard, and a modern wall-mounted light fixture in a bedroom.

Zulu Creative & Co. is the studio arm of photographer Jonathan Zuluaga.

For Jonathan’s personal work and editorial portfolio, visit jonathanzuluaga.com.

What We Believe

  • People-first always. We get to know your brand like it’s our own—and treat your business with the same care and creativity.

  • Strategy isn’t optional. Beautiful visuals are only half the equation. We back everything with smart thinking and platform knowledge.

  • Flexibility is the future. We don’t do cookie-cutter. Whether you need a one-time shoot or long-term content support, we build around your needs.

A profile view of a man with glasses and a faded denim jacket, facing right in front of a modern background with horizontal black and gray stripes.